Blind Faith

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Noble Rot Issue 29 (Blind Faith) is available now at LOREM (not Ipsum). A well-worn wine-trade legend involves a venerable merchant being asked when they last mistook Bordeaux for Burgundy. “Not since lunchtime” is their answer. Loved by some and reviled by many, the often-ignominious art of blind tasting – AKA trying to identify a wine without seeing the label – comes under the spotlight in the new issue of Noble Rot.

We contribute 1% of our revenue towards carbon removal. LOREM (not Ipsum) is part of Stripe Climate, a coalition of businesses accelerating carbon removal. Stripe Climate aggregates funds from forward-thinking businesses around the world to increase demand for carbon removal. We believe businesses can play a critically important role in helping fight climate change.