99 Percent Lifestyle is a magazine that focuses on the world’s best creators and entrepreneurs. Everything we do aims to inspire our community – with stories, advice and insight from the worlds most creative minds & intelligent business leaders. 99 Percent Lifestyle magazine acts as a gateway into some of the most inspiring individuals from around the world. Through interviews we distil and share the most enlightening stories and experiences, packaged in a beautiful & timeless publication. Our audience is university educated, savvy, design-conscious and stylish. They are creative and like to travel. They work as designers, photographers, filmmakers, journalists, architects, small business owners, lawyers, accountants and interior designers. They enjoy cinema, art galleries, coffee shops, museums and high-end restaurants and hotels. They spend their money on fashion, travel, food, tech and home and interiors.