Dazed is a 100% independent British fashion and culture magazine, with a reputation for ground-breaking photography and agenda setting editorial. Dazed Magazine was founded by prodigious photographer Rankin and writer and cultural enthusiast Jefferson Hack, and taking its name (and freewheeling spirit) from the classic Led Zeppelin song, Dazed Magazine started life as a limited-run fold-out poster in 1992. Early cover stars profiled by Hack included Bjork, Harmony Korine and David Bowie, who all contributed to the magazine over the years. Also on the cover in the early days were PJ Harvey, Damien Hirst, Richard Ashcroft, Chloe Sevigny, Pulp's Jarvis Cocker, Robert Carlyle, Kate Moss and Milla Jovovich. It was during this time that Dazed cemented its growing international reputation for daring to extend its editorial remit beyond fashion, music and film not just to include art and literature, but to tackle local and international social and political themes. In 2016 the magazine celebrates its 25th anniversary.