Good Sport Magazine is a print publication from Australia that reinvents the sporting magazine by pushing imagery and stories for a new, engaged and creative audience. It’s a fresh take on sporting culture and journalism from a community of sports fans, not sports heads. Bridging the gap between, performance, lifestyle, Innovation, professional athletes(teams) & grass-roots all on a global scale. The magazine is a biannual creative journal that exists both at the heart and on the fringe of sports culture. It is all inclusive and gender neutral, culturally and racially diverse, showcasing different perspectives: pros, rookies and spectators, not glossy, throwaway, or expected, pushing sports journalism out of its comfort zone, recontextualising the reportage format, a comment on sport, not sports commentary, a publication that inspires people to learn more and become more active, covering themes across, professional and grass-roots sporting genres, innovation, performance, technology, food, art, design & lifestyle.