HYPEBEAST magazine is a lifestyle publication that features the latest in men's fashion, art, design and music. HYPEBEAST was launched in January of 2005 as a media platform originally catering towards the world of sneakers and streetwear. Borne out of a frustration in finding aggregated information, the creation of HYPEBEAST has subsequently created a unified outlet for all the latest and relevant news in the world of men’s fashion. Since its inception, HYPEBEAST has grown leaps and bounds from its humble beginnings to a highly-trafficked and well-respected news platform. Beyond the front page news blog; HYPEBEAST magazine has diversified itself to include features and interviews that profile designers and brands; a full-fledged video platform offering a unique cinematic outlook; a guest blogger section that features the lives and insights of industry insiders and finally a community where users can interact and connect. Attracting a vast and diverse readership from around the globe, HYPEBEAST boasts over 5 million visitors a month and over 35 million page views per month, HYPEBEAST is the premier destination for men’s fashion and culture on the web.