Johnny magazine is a new menswear print publication from The Netherlands. It refuses the clichés of masculinity and men's fashion, searching instead for the wild and bright things that lie beyond them. Through fashion editorials, critical essays, and poetry, Johnny imagines how men could be, without providing a definitive solution to how they should be. Johnny’s inaugural issue covers the ways men shift and change. In its pages you’ll find writing and photography on hopeless crushes, magic rituals, botox, paramilitary armour, scammers, radical splinter factions of the British Boy Scouts, teenage boredom, Boots Riley’s Sorry to Bother You, office politics, depictions of the working class in the Edwardian era, ball jokes, Donatella Versace, sadistic tailors, and thoughts towards various thermal technologies.