MacGuffin magazine is a new and unusual design & crafts publication from Amsterdam published biannually. It features fabulous stories about the life of ordinary, often anonymously designed things. Each edition takes an object and explores the manifold stories it generates. Like the MacGuffins in Hitchcock films, these things are not the main characters, but the plot devices that set the story in motion. With each issue based around a single object, MacGuffin magazine is a platform for fans of inspiring, personal, unexpected, highly familiar or utterly disregarded things. Widely recognized as a fabously designed and immaculately researched design & crafts biannual, it is an indispensable resource for all those who want backstage information about the Life of Things.