Popshot magazine is an illustrated literary publication that publishes short stories, flash fiction, and poetry from the literary new blood. Popshot magazine is published bi-annually, releasing a new issue every April and October. In June 2008, the idea for a poetry & illustration magazine materialised as a result of picking through the literary shelves of the now deceased Borders. There was a feeling that the world of poetry was driving itself into an elitest and fusty no-through road, and we wanted to do something about it. Combining illustration with poetry in a neat and beautifully designed format, in April 2009 the first issue of Popshot magazine launched, thumping its chest and quoting Adrian Mitchell’s ‘Most people ignore most poetry because most poetry ignores most people’. With black pages, a sans serif typeface, and filled with vibrant illustration work, the magazine didn’t look like a poetry magazine and we were thrilled with it. In the years since, that positioning has developed into a strong reputation for quality writing, with Dazed & Confused calling the magazine "a who isn't yet who of contemporary literature" and The List claiming that "Popshot looks for the best and finds it."