Thisispaper came to life online almost two years ago to showcase design of exceptional quality as seen through our purposefully subjective eye. Thisisipaper is located in Warsaw (Poland). Since its inception its form resembled a moodboard, in that it relied much more heavily on image than on text. With time we began to feel the need not only to tell longer stories, but also to give these stories a tangible form – so that they are physically by our side, waiting to be revisited, rethought and reconnected with anytime. Some content vanishes in the abyss of the Internet but thrives in print. The immediacy of webbrowsing allows for absorbing inspiring bits and pieces in large quantities but doesn’t necessarily foster careful examination or rereading. In this book we let the designers speak for themselves, asking them questions aimed at the underside of the finished product. Their generous answers unveil the details of how and why they design.