Athleta Magazine Issue 8 is available now on loremnotipsum.com. The relationship between man and nature, man and community, man and his own sensory individuality. All framed by sports cultural imagery.
The cover painted by Achille Mauri’s lens is followed by the first story ‘I Want To Live In Real Madrid,’ a journey by Alessandro Simonetti through the boiling dunes of Fuerteventura, which have become a football center for African migrants. Dunes that become an inner landscape in Giuliano Pugolotti’s ’Inner Dunes,’ an evocative visual essay dedicated to desert ultratrail. Natural element that also returns in ‘Una Inmensa Stepa Verde,’ where Achille Mauri’s contemporary photographic poetry is exalted in the outdoor context. Two wheels are sublimated in multiple ways in the double reportage ‘Ice & Fire’ by Eric Scaggiante/Niccolò Varanini and ‘No Temas, Somos Los Chilangos’ by Jeoffrey Guillemard: on the one hand we observe the fascinating sporting pain of cyclocross, on the other we investigate the social value of the Chilangos Lowbike Club México, a community that uses the connection between art and cycling to eradicate the scourge of local crime.
From community to community, from Mexico City to Venice Beach, where women’s empowerment is amplified on the ‘There Is No “I” In Grl’ skateboards, portrayed by Giulia Fassina. We then converse with Charlie Dark and Sanchia Legister, a pair of London-based creatives who in running and yoga have found the tools to change their own and others’ lives, and with Virgil Dey, an internationally renowned b-boy and performer with an anthropological and cultural view of breakdancing. The Julien Da Costa’s editorial shaped by the crossover between American football and Parisian fashion ‘Easy To Pick Up, Hard To Put Down’ is the final piece in this new Athleta Magazine chapter: the only place where sport is art and culture.
Athleta Magazine is an independent, photographic publication from Italy. It’s a journey in the principle of resilience, in discovering your limits through your body. By using a minimal layout and short texts, Athleta Magazine let the pictures speak for themselves. Quality paper and original format make it a product to be preserved, for the aesthetes of print and design. Addressed to lovers of reportage and sporting culture. Athleta Magazine is about telling this story in photos. It is the essence of strength and the absence of failure. That’s something that just doesn’t exist, when you know that you’ve given your all. The desire to try when there is no money to be won, but with simply the idea of being the best. Athleta Magazine is the words of sport. Texts that go with the pictures. Creating the atmosphere, giving a personal interpretation – a very personal interpretation. Let everyone do what they want. Read, look and reflect. Putting their own emotions in perspective as they think best.
Athleta is our idea of sport.
Details: Athleta Magazine Issue 8
176 pages, printed on uncoated paper 100gr, 21 x 27 cm, texts in English and Italian