Magazine B Issue 63 (IKEA) is available now at LOREM (not Ipsum). IKEA began in 1943 as a mail-order business in the small town of Älmhult, Kronoberg in southern Sweden. Today, Ikea has grown to become a global brand with an unequaled reputation in 49 countries around the world.

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    Magazine B Issue 63 (IKEA) is available now at LOREM (not Ipsum). IKEA began in 1943 as a mail-order business in the small town of Älmhult, Kronoberg in southern Sweden. Today, IKEA has grown to become a global home furnishing brand with an unequaled reputation in 49 countries around the world. In line with its vision “to create a better everyday life for the many people,” Ikea brings its philosophy of democratic design to bear on every aspect of its products, from form to function, quality, sustainability, and low price, and on every phase of its work from product development to production, supply, and sales.

    As our readers know, we make all editions of Magazine B available as standalone volumes. That’s why, for us, putting out a special New Year’s issue has never been the grand fanfare event it can be at other monthly magazines. But that is not to say that the first editions of each year are not special. Every January and July, we publish a special two-month double issue. For our editorial staff, this means a mettle-testing race against deadlines. It means reviewing the usual amount of source material several times, spending significantly more time with more interviewees, and spending more time mining the depths of the brand at hand. Making a bound issue requires a longer, more time-consuming process, which is why we need to be extremely careful with our brand selection from the beginning. The final candidate must be compelling enough—in terms of overall brand narrative as well as wider social and cultural relevance—to merit all the extra pages.

    IKEA, in Magazine B Issue 63 (IKEA) featured brand, undoubtedly satisfies such criteria. In size alone, IKEA is already a veritable empire in home furnishings. In influence, no other brand has permeated so deeply into the lifestyles of people of all genders, income levels, occupations, not to mention places of residence. In level of brand affinity, the company can be compared to Starbucks and Google. There’s no denying that IKEA has already become a familiar part of our daily lives. Some might ask: “How?” What enabled IKEA’s rise to fame from modest beginnings as a wholesale furniture operation in the small town of Älmhult in southern Sweden? Many would agree that the brand’s democratic ideals were key. After all, democracy is about giving power to the people. And what drives IKEA is not a focus on brand power but a belief in the power and potential of people—those who use IKEA products and come to share in its culture. From the giant warehouse-model stores and at pack packaging to the continuously updated assembly methods and practicality- first designs, all of the brand’s defining features reflect a wholly user-focused approach.

    Discover Magazine B – Issue 63 (IKEA).

    Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.

    Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.

    Content: Magazine B – Issue 63 (IKEA)

    EDITOR’S LETTER

    OVERVIEW
    The current trends and influences of IKEA over the last 10 years noted by the media

    A WALK THROUGH THE TOWN
    The meaning of residence observed through the daily life of Västra hamnen in southern Sweden

    HOME VISIT
    IKEA users in different cities talk about their homes

    OPINION
    Lydia Choi-Johansson Intelligence Specialist, Inter IKEA Systems

    LIFE AT HOME REPORT
    The Life at Home Report, inspired by everyday lives in homes across the world

    PROTOTYPING
    Visit the Prototype Shop, where IKEA designs are refined

    OPINION
    Sara Kristoffersson Professor at Konstfack University College of Arts, Crafts, and Design

    LINEUP
    Eight key concepts and product lines that highlight IKEA’s philosophy

    VALUES
    Four principles that make IKEA an unrivaled brand

    DO IT YOURSELF
    A beginner and a veteran tackle the DIY assembly process

    INTO THE STUDIO
    IKEA Communications, where all of IKEA’s images are made

    CATALOG
    The IKEA catalog, read by more than 200 million consumers in 35 languages

    STORE VISIT
    The strategies and characteristics of IKEA stores

    TASTING THE MOMENT
    IKEA’s food operations reflect the identity of its birthplace

    SWEDISH TABLE
    Recipes made with ingredients sold at IKEA

    INTERIORS
    Homes and commercial spaces decorated with IKEA products

    INSIDE SPACE10
    Space10, a research lab for innovation of life and home established by IKEA’s outside investment

    OPINION
    Carla Cammilla Hjort Co-founder and Director, Space10 Simon Caspersen Co-founder and Communication Director, Space10

    LABS
    The evolving concepts of furniture through the works of four young designers

    THE DEMOCRATIC WAY
    The Democratic Design Centre and the Hubhult office, designed for communication and interaction—the realization of both corporate and design philosophies

    BRAND STORY
    Smart brand strategy contributing to IKEA’s growth

    INGVAR KAMPRAD
    The words of IKEA’s founder that have become the guiding spirit of the brand

    TEST LAB
    The values of democratic design are put to the test in the IKEA Test Lab

    STATEMENT
    The Democratic Design Days where the IKEA communicates its visions

    COLLABORATIONS
    Four collaborations that reveal the brand’s openness and future-oriented perspective

    MARKET STUDY
    IKEA’s inroads into the Korean market as told by André Schmidtgall, Country Retail Manager, IKEA Korea, and Nicolas Johnsson, Country Marketing Manager, IKEA Korea

    INTERVIEW
    Marcus Engman Head of Design, IKEA of Sweden

    FIGURESS
    Numbers and figures that show the global currents and brand values

    REFERENCES

    Details

    240 x 170 mm

     

    Article No. bfmagazineb0063 Published by Magazine B Manufactured in South Korea Available in English Tags · Reading situation Coffee Shop · Home · Travelling Weight 580 g Dimensions 24 × 17 × 2 cm

    Magazine B Issue 63 (IKEA) is available now at LOREM (not Ipsum). IKEA began in 1943 as a mail-order business in the small town of Älmhult, Kronoberg in southern Sweden. Today, IKEA has grown to become a global home furnishing brand with an unequaled reputation in 49 countries around the world. In line with its vision “to create a better everyday life for the many people,” Ikea brings its philosophy of democratic design to bear on every aspect of its products, from form to function, quality, sustainability, and low price, and on every phase of its work from product development to production, supply, and sales.

    As our readers know, we make all editions of Magazine B available as standalone volumes. That’s why, for us, putting out a special New Year’s issue has never been the grand fanfare event it can be at other monthly magazines. But that is not to say that the first editions of each year are not special. Every January and July, we publish a special two-month double issue. For our editorial staff, this means a mettle-testing race against deadlines. It means reviewing the usual amount of source material several times, spending significantly more time with more interviewees, and spending more time mining the depths of the brand at hand. Making a bound issue requires a longer, more time-consuming process, which is why we need to be extremely careful with our brand selection from the beginning. The final candidate must be compelling enough—in terms of overall brand narrative as well as wider social and cultural relevance—to merit all the extra pages.

    IKEA, in Magazine B Issue 63 (IKEA) featured brand, undoubtedly satisfies such criteria. In size alone, IKEA is already a veritable empire in home furnishings. In influence, no other brand has permeated so deeply into the lifestyles of people of all genders, income levels, occupations, not to mention places of residence. In level of brand affinity, the company can be compared to Starbucks and Google. There’s no denying that IKEA has already become a familiar part of our daily lives. Some might ask: “How?” What enabled IKEA’s rise to fame from modest beginnings as a wholesale furniture operation in the small town of Älmhult in southern Sweden? Many would agree that the brand’s democratic ideals were key. After all, democracy is about giving power to the people. And what drives IKEA is not a focus on brand power but a belief in the power and potential of people—those who use IKEA products and come to share in its culture. From the giant warehouse-model stores and at pack packaging to the continuously updated assembly methods and practicality- first designs, all of the brand’s defining features reflect a wholly user-focused approach.

    Discover Magazine B – Issue 63 (IKEA).

    Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.

    Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.

    Content: Magazine B – Issue 63 (IKEA)

    EDITOR’S LETTER

    OVERVIEW
    The current trends and influences of IKEA over the last 10 years noted by the media

    A WALK THROUGH THE TOWN
    The meaning of residence observed through the daily life of Västra hamnen in southern Sweden

    HOME VISIT
    IKEA users in different cities talk about their homes

    OPINION
    Lydia Choi-Johansson Intelligence Specialist, Inter IKEA Systems

    LIFE AT HOME REPORT
    The Life at Home Report, inspired by everyday lives in homes across the world

    PROTOTYPING
    Visit the Prototype Shop, where IKEA designs are refined

    OPINION
    Sara Kristoffersson Professor at Konstfack University College of Arts, Crafts, and Design

    LINEUP
    Eight key concepts and product lines that highlight IKEA’s philosophy

    VALUES
    Four principles that make IKEA an unrivaled brand

    DO IT YOURSELF
    A beginner and a veteran tackle the DIY assembly process

    INTO THE STUDIO
    IKEA Communications, where all of IKEA’s images are made

    CATALOG
    The IKEA catalog, read by more than 200 million consumers in 35 languages

    STORE VISIT
    The strategies and characteristics of IKEA stores

    TASTING THE MOMENT
    IKEA’s food operations reflect the identity of its birthplace

    SWEDISH TABLE
    Recipes made with ingredients sold at IKEA

    INTERIORS
    Homes and commercial spaces decorated with IKEA products

    INSIDE SPACE10
    Space10, a research lab for innovation of life and home established by IKEA’s outside investment

    OPINION
    Carla Cammilla Hjort Co-founder and Director, Space10 Simon Caspersen Co-founder and Communication Director, Space10

    LABS
    The evolving concepts of furniture through the works of four young designers

    THE DEMOCRATIC WAY
    The Democratic Design Centre and the Hubhult office, designed for communication and interaction—the realization of both corporate and design philosophies

    BRAND STORY
    Smart brand strategy contributing to IKEA’s growth

    INGVAR KAMPRAD
    The words of IKEA’s founder that have become the guiding spirit of the brand

    TEST LAB
    The values of democratic design are put to the test in the IKEA Test Lab

    STATEMENT
    The Democratic Design Days where the IKEA communicates its visions

    COLLABORATIONS
    Four collaborations that reveal the brand’s openness and future-oriented perspective

    MARKET STUDY
    IKEA’s inroads into the Korean market as told by André Schmidtgall, Country Retail Manager, IKEA Korea, and Nicolas Johnsson, Country Marketing Manager, IKEA Korea

    INTERVIEW
    Marcus Engman Head of Design, IKEA of Sweden

    FIGURESS
    Numbers and figures that show the global currents and brand values

    REFERENCES

    Details

    240 x 170 mm

     

    Article No. bfmagazineb0063 Published by Magazine B Manufactured in South Korea Available in English Tags · Reading situation Coffee Shop · Home · Travelling Weight 580 g Dimensions 24 × 17 × 2 cm
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