Magazine B Issue 8 (Ray-Ban) is available now on loremnotipsum.com. Ray-Ban is an eyewear brand that has began its public sale in 1937, with its origin in creation of protective eyewear for us air force pilots by an american lens manufacturer BAUSCH & LOMB. The eyewear brand has pushed its boundaries from protective eyewear for pilots and further to fashion items with functionality. Ray-Ban has transformed itself a cultural icon that embraces all generations, genders and social classes, making its influence over politics, film and music industries and many other cultural sectors. Ray-Ban has been acquired by LUXXOTICA group in 1999, and is celebrating its seventy fifth anniversary this year. Never just a transient trend, the american-born eyewear brand continues to evolve into an icon of “modern classic.”
For this issue, B features a well-known eyewear brand named Ray-Ban, which got its start with the U.S. Air Force after commissioning Bausch & Lomb to create protective eyewear for pilots. Even today, Ray-Ban has some of the best quality lenses. I personally believe that sunglasses share many things in common with bags – they not only function as a protective item for the eyes, but also make an indispensable fashion item. Most sunglasses are made with quality lenses in a number of designs these days. They come in a variety of shapes and styles. While the market it full of different eyewear , Ray-Ban is positioning itself as a brand name that is popular yet unique. At the same time, they have a particular function and style all their own.
Ray-Ban originally had its start by marking protective eyewear for a certain occupational group. However, with the introduction of Wayfarer and numerous other product lines, the eyewear brand has blended American pop culture into its products. The media has captured lieutenants on the front lines, politicians, in front of the public, and stars on the stage wearing Ray-Ban products, These images have stayed with people, making Ray-Ban and iconic product. This iconic brand name eventually dubbed the “Ray-Ban style,” helps create style for anyone of any social status, whether for older people, youngsters submerged in hip-hop, truck drivers, fashion models, business people and even rock musicians.
Ray-Ban is popular with people of diverse social classes largely because it has established its brand image as “sunglasses with quality lenses, with the tiny brand logo on the conner of one of the lenses whenever I spot a pair.
Discover Magazine B – Issue 8 (Ray-Ban).
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Details: Magazine B – Issue 8 (Ray-Ban)
240 x 170 mm, 160 pages