Valet Magazine Issue 1 (Rain) is available now on loremnotipsum.com. In Issue 1, you will find a veritable banquet of original content, from history, philosophy, and literary criticism, to interviews, guides to cloth, and original fiction. Valet Magazine Issue 1 started in a bar in St. Petersburg about a year ago. Its founders worked for another prominent print magazine that took a subject and used it to explore the Big Themes of life. We wanted to do the same with menswear and classic style.
Valet Magazine provides essential reading for the timeless man, with almost 300 pages of articles and essays covering history, philosophy, literature, aesthetics, all expressed through original film photography.
Valet Magazine provides essential reading for the timeless man, with almost 300 pages of articles and essays covering history, philosophy, literature, aesthetics, all expressed through original film photography. Valet Magazine is an independent print publication dedicated to classic menswear and timeless style. We champion long-form essays that take unexpected and esoteric approaches to menswear and style, aiming to inspire men to dress entirely and unapologetically as themselves. The discerning and sophisticated man doesn’t seek to be told what to do. He seeks the knowledge to empower his own decision making, and the confidence to know that those decisions are well informed. He doesn’t want to be told what to wear, but to be shown how to decide for himself. The man who is interested in being shown how to cultivate his own style, on his own terms and in his own language has no refuge in today’s landscape. Since the conception of conventional menswear magazines, much has changed. A new cohort of men has appeared and is growing. They are sophisticated, educated, and diverse. They are of different ages and political sensibilities, live in different countries, and speak different languages. Valet Magazine is an antidote to the rampant riot of seasonal trends and lower- priced, poorer-quality offerings available, and marketed, to most men. We aim to inspire men to dress well, to cultivate their own style, and learn about the history of menswear so that their choices and purchasing practices might be as informed and confident as possible.
In the first of two chapters, we have articles ranging from the history of the umbrella in life and literature, a guide to corduroy by Bernhard Roetzel, an ode to menswear for foul weather by Andrew Yamato of New & Lingwood, a breakdown of three suiting traditions, a conversation between a man and his valet about what best to wear in a downpour, an interview with Sean Crowley of Crowley Vintage in New York, several obscure photograph essays exploring such things as cloth in motion, the abstract notion of ‘Ruin’ coupled with extracts from the famous essayist Owen Barfield on the poetic soul of the word, stills from the film noir Une si jolie petite plage (1949), and more.
The second chapter houses essays that take a number of esoteric approaches to menswear, exploring it through the lens of various fields of expertise, from history, philosophy, memoir, fiction, and academia from other disciplines. We have essays about menswear in the novels of Jane Austen, a literary analysis of a particular overcoat in a poem by Philip Larkin, a philosophical essay on how dressing well when it’s wet can foster social connection and even a transcendence from the confines of solitary consciousness, a hilarious and stentorian essay about what it’s like not to care about clothes by Peter Hitchens, and even original fiction, all inspired by menswear in one way or another.
Details: Valet Magazine Issue 1
312 pages, 20 x 14 cm