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GOOD Magazine Issue 8 - Bestellen bei LOREM (not Ipsum) - Bern (Schweiz)
 

GOOD Magazine "Big Ideas!" (Ausgabe 008)

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When President Kennedy said in 1961 that America would land a man on the moon by the end of the decade, NASA had just barely sent its first astronaut into the lower strata of space. After years of failure, the moon seemed far beyond reach. And yet, eight years later, Neil Armstrong took his first lunar steps.

It’s hard to imagine a recent U.S. administration making such a bold pledge (let alone succeeding), but countless people, organizations, and companies are working to come up with the next big idea that will reshape our world. Though many will fail, it is the striving and struggling to make real the seemingly impossible—“Pushing the outside of the envelope,” as NASA’s first astronauts liked to say—that leads us to watershed events. Constantly reaching slightly beyond our grasp is what steers us to the best ideas, and leaves us ready to face the yet-unknown challenges of tomorrow.


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