Hello, we are LOREM
We are based in Zurich and selling indie magazines from all over the world. The idea began with a small online shop featuring magazines we like and want to share with others. After launching in 2010 with the first magazine ‘FROH!’ and four relaunches, our collection has grown to more than 500 titles.
Claus Sendlinger—Nomad Magazine Issue 16
(Photo: Marzena Skubatz)
LOREM (not Ipsum) was founded in 2010 by Michael Krautwasser and Karin Friedli. Michael studied communication design in Hamburg and has spent the past 25 years working for media companies and advertising agencies. He went freelance in 2009 with his company FLINT. Karin is a consultant, change maker and cultural enthusiast rooted in Berne, Switzerlands chronically underestimated capital. She has been a passionate communicator for over 15 years. She runs the consultancy Tinkla in content strategy and service development as well as a non-profit think tank specializing in societal and community issues.
We love print
We love magazines and enjoy travelling and we discovered new publications in each country that we were travelling to. But the problem was, that we couldn’t get them here in Switzerland. That’s why we launched loremnotipsum.com back in 2010. Our goal is to offer really cool magazines from all over the world in one common place with worldwide shipping. Take a short look at what happened so far since we launched LOREM.
What does LOREM mean?
‘Lorem ipsum dolor sit amet, consectetur adipisici elit…’ (complete text) is dummy text that is not meant to mean anything. It is used as a placeholder in magazine layouts, for example, in order to give an impression of the finished document. The text is intentionally unintelligible so that the viewer is not distracted by the content. The language is not real Latin and even the first word ‘Lorem’ does not exist. It is said that the lorem ipsum text has been common among typesetters since the 16th century (Source: Wikipedia.com).
Happy customers
I received another cool delivery from @loremnotipsum #awesome
Damian A. — Switzerland
Thanks for the super fast delivery @loremnotipsum
Flavio L. — Switzerland
Dank LOREM sind meine Kaffeepausen noch genussvoller ;-). Bin jedesmal happy über die schnelle Lieferung der Magazine & entdecke immer wieder was Neues spannendes im Shop ;-).
Alicia J. — Switzerland
Seit meiner ersten Bestellung 2015 immer mit vollster Zufriedenheit
Marc S.— Switzerland
I love the magazines curated by LOREM.
Tristan — USA
Thanks for the hassle-free handling today @loremnotipsum – the voucher definitely did the trick!
Stefan W. — Germany
So many beautiful #magazines on my desk today: Thank you @loremnotipsum for the free @remedyquarterly issue! #happy #reading
Katharina Z. — Austria
The @loremnotipsum newsletter is already looking great! Subscribe now.
Christian L. — Germany
Issue #1 of @offscreenmag with some sweet postcards c/o Michael and Karin at @loremnotipsum in Switzerland.
王修明 ShuMinHeng — Australia
Unboxing postcards from @loremnotipsum with the photos of Vienna by
Samuel R. — Switzerland
