We love print
We love magazines and enjoy travelling and we discovered new publications in each country that we were travelling to. But the problem was, that we couldn’t get them here in Switzerland. That’s why we launched loremnotipsum.com back in 2010. Our goal is to offer really cool magazines from all over the world in one common place with worldwide shipping. Take a short look at what happened so far since we launched LOREM.
What does LOREM mean?
‘Lorem ipsum dolor sit amet, consectetur adipisici elit…’ (complete text) is dummy text that is not meant to mean anything. It is used as a placeholder in magazine layouts, for example, in order to give an impression of the finished document. The text is intentionally unintelligible so that the viewer is not distracted by the content. The language is not real Latin and even the first word ‘Lorem’ does not exist. It is said that the lorem ipsum text has been common among typesetters since the 16th century (Source: Wikipedia.com).
Who is LOREM?
LOREM (not Ipsum) was founded in 2010 by Michael Krautwasser and Karin Friedli. Michael studied communication design in Hamburg and has spent the past 20 years working for media companies and advertising agencies. He went freelance in 2009 with his company FLINT. Karin is a consultant, change maker and cultural enthusiast rooted in Berne, Switzerlands chronically underestimated capital. She has been a passionate communicator for over 15 years. She runs a consultancy in content strategy and service development as well as a non profit think tank specializing in societal and community issues.
Michael is a night owl, voluntary citizen of Stockholm and lover of paper. He loves travelling to Scandinavia and is interested in editorial design, photography, architecture, design, film and music.
Need some cool vibes? Take a look on our playlist.
Although Karin moved from Bern to Zurich for her work, half of her heart remains squarely in Vienna. She reads, writes, cooks, runs, travels or takes photographs. Karin loves music and the stage and is determined to learn to tango, write a play and mix the perfect mojito.
