LOREM not Ipsum was founded in 2012 by two magazine fanatics Michael Krautwasser and Karin Friedli. It is a shop that sells the most beautiful independent magazines from around the world on loremnotipsum.com. The idea came to them during their travels abroad, where the duo discovered many great magazines that weren’t available in Switzerland. They made a spontaneous decision to turn the idea into reality with their own online shop. We now sell more than 400 titles from small publishing houses all over the world. The popular range of topics and magazines is continuously being expanded.