The Greatest is an independent biannual fashion magazine entirely made in Italy. Launched in 2012 by Editor in Chief Matteo Greco, based in Milan, and brought to life by the effort of an international team of creatives who come together to offer an always new and insightful point of view. The aim is to tell the fascinating and ever-evolving story of today men’s fashion. The wish is to always create an issue worth collecting. The Greatest is the ultimate free man. The idealist who creates, chases his dreams, and makes himself aware. The aesthete who’s entitled to pick and choose his collection of clothes in his pursuit of Beauty. The independent man of his time who won’t let his time enslave him. The storyteller who documents the history and tells the story of men’s contemporary fashion through words, art, and photography. The dreamer who seeks, explores, and searches out of curiosity, necessity, and nature. Smart, mannerly, and sophisticated. He offers his point of view unapologetically and unpretentiously. The Greatest is nothing but a soul wandering around the world wearing what he feels.