A New Type of Imprint Volume Ten is out now. In addition to 100 pages of interviews, essays, photo series and illustrations on Norwegian creatives, the extensive chapter introduces you to a handful of cool and talented Danes. If you’re like us and think you know what to expect when it comes to Danish design — their history is rich and strong, after all – you should think twice. We’ve met with contemporary, challenging, vivid and innovative creatives in the fields of fashion, photography, architecture, furniture, infrastructure, illustrations and spatial design. Puh! And the chapter, which is far from minimal and scandi, is designed by the bold and beautiful IRONFLAG. The cover is shot by Kim Høtermand. See and read more about him in the issue.
A New Type of Imprint is a creative lifestyle magazine celebrating the creative community of Norway, by collecting everyday stories from both fresh new talents and industry veterans. The second chapter has a new theme and graphic designer for every issue, where he or she can decide the look of the entire chapter as well as the front page. The magazine is published quaterly and packed with more than 160 pages, written in English and distributed all over the world. A New Type of Imprint is published quarterly by Anti—one of Norway’s most award winning design agencies. Did you know that Norwegian creativity is one of the world’s best kept secrets? Yet, this was how or predecessors made their living. Today, it has evolved a matter of functionality and survival, to a matter of exploring the world of design and the telling of stories. This evolution came about almost unnoticed, we figured it was about time for a change.
160 pages, cover shot by Kim Høtermand