A New Type of Imprint Volume 6 is out now. In chapter TO we dive into ‘The New Nordic Kitchen’—writing about, and showcasing the esthetics and designs revolving around both the ‘New Nordic’, and general food culture. Chapter TO is designed by the award-winning and aspiring designer Umer Ahmed.
A New Type of Imprint is a creative lifestyle magazine celebrating the creative community of Norway, by collecting everyday stories from both fresh new talents and industry veterans. The second chapter has a new theme and graphic designer for every issue, where he or she can decide the look of the entire chapter as well as the front page. The magazine is published quaterly and packed with more than 160 pages, written in English and distributed all over the world. A New Type of Imprint is published quarterly by Anti—one of Norway’s most award winning design agencies. Did you know that Norwegian creativity is one of the world’s best kept secrets? Yet, this was how or predecessors made their living. Today, it has evolved a matter of functionality and survival, to a matter of exploring the world of design and the telling of stories. This evolution came about almost unnoticed, we figured it was about time for a change.