The London guidebook by Cereal features a discerning edit of our favourites places, alongside an extensive photo essay of the city, personal essays from Londoners we admire, a neighbourhood map, as well as a section of additional recommendations. All of the photography and copy in the book are original and exclusive to Cereal. The 3rd edition of the London guidebook has been updated with 8 new venues, and all of the copy and text reflect the most current information. The story of this city is one of relentless continuity. While it can no longer be counted among the world’s largest metropolises, it remains redolent of Empire and the soot-laden might of the Industrial Revolution. Unrivalled in finance and at the forefront of fashion, tourists throng its streets. A truly global city, its residents not only speak over 300 languages, they also walk with an undeniable swagger.
Cereal Magazine is a biannual publication rooted in our passions – for food, for travel. And for books too, with all the wonderful things they can teach us. Isn’t every day better when you learn something new? Each issue will contain expositions of edible topics, travel destinations, as well as profiles on products, people and places. In part, Cereal is aimed at our inner child. Back when we were little, we learned many a fun fact from the back of cereal boxes. One of our fondest memories of childhood is of waking up to a huge bowl of something crunchy and milky, devouring the words and pictures on the back of the packet. These boxes were the first thing we read each day, and they taught and entertained us. Hence, Cereal.