Purple magazine is a French fashion, art and culture magazine founded in 1992. In 2004 it divided into Purple Fashion published by Purple Institute based in Paris and New York, and Purple Journal, published by Les Editions Purple, based in Paris. In 1992, Elein Fleiss and Olivier Zahm started the magazine Purple Prose as a reaction against the superficial glamour of the 1980’s; much as a part of the global counterculture at the time, inspired by magazines like Interview, Ray Gun, Nova, and Helmut Newton’s Illustrated, but with the aesthetics of what usually is referred to as anti-fashion. Based on their personal interests and views; Purple was, and in a sense still is, made much in the same spirit of the fanzine. The magazine quickly became associated with the “realism” of the new fashion photography of the 1990’s, with names like Juergen Teller, Terry Richardson, Wolfgang Tillmans, and Mario Sorrenti. Purple Fashion magazine is high quality, chunky and seriously good, published in France, printed in both English and French.