LogoArchive #8

LogoArchive #8 is available now on loremnotipsum.com. LogoArchive Zine returns with an issue dedicated to logos of the publishing industry. This issue, in reference to collecting, reading and research, includes one of two bright Gmund Action bookmarks to highlight your favourite logos from the series! Colours may vary but both are shockingly fluorescent! Each bookmark has a beautiful surface texture and feature a different set of logos. This issue also features a selection of 29 logos and the logo story of Steve Snider’s work for publisher Houghton Mifflin Publishers College Division.

LogoArchive reimagines the logo book as an ongoing series of beautifully crafted zines. They are marked by a unique materiality of black paper, white ink and black staples. Each issue presents logos from a different theme or industry and covers the period 1920 to 1990. It is a source of logo design inspiration and a place to read short texts on design. LogoArchive is marked by its conceptual and philosophical foundations but also its graphic immediacy, an interplay between the visual language of archival and children’s storybooks, as well as its materiality and production. These reflect the pragmatism of documentation and the metaphorical play present in some of the logos, and LogoArchive’s digital origins as an Instagram account and its new material manifestation. LogoArchive is founded on an enthusiasm for a well-crafted logo; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never conceived as a document with a singular intention; the simple documentation of logos, rather a delivery mode in which to build a story and share thoughts. A conversation on Twitter; digital dialogue lost in the passage of time but forever coded into the electronic aether, is materialised as ink on paper and written into the story and ongoing development of the zine. This sits alongside an anthropological text; a musing on the distinctive qualities of the human eye.

Content

This issue, in reference to collecting, reading and research, includes one of two bright Gmund Action bookmarks to highlight your favourite logos from the series! Colours may vary but both are shockingly fluorescent! Each bookmark has a beautiful surface texture and feature a different set of logos. This issue also features a selection of 29 logos and the logo story of Steve Snider’s work for publisher Houghton Mifflin Publishers College Division.

Details: LogoArchive #8

Design: Richard Baird / LogoArchive
Publisher: BP&O
Size: 148 x 210 mm
Pages: 12
Binding: Stapled booklet
Paper: Paper: Gmund Action (Nuclear Acid or Pastel Heart Attack)