LogoArchive Issue 4 explores the liminal space between architecture and graphic design, firstly, in the documentation of symbols created for architects, architectural magazines, events and unions, and secondly, by employing the architectural and literary notion of nesting; the placing of one narrative inside another. This manifests itself in the form of a “zine within a zine”. Both exist as individual objects, however, together gain further meaning in the space and dialogue between them. The abstract texts within the insert serve as a counterpoint to the visual language of the symbols chosen to be presented in this issue. Put differently, the immediacy and visual delight of mid-century symbols and the materiality of the booklet become the mode in which to move the thoughts of the zine within. For those up on your memes, Yo Dawg.
LogoArchive is a total project. It is an expression of designer as author. It was developed as a way to investigate the potential of both individual object and ongoing project. To maintain and develop a dialogue. To make temporality a critical and observable component in both content and materiality (each new edition will be marked in time with an additional page).
LogoArchive is marked by its conceptual and philosophical foundations but also its graphic immediacy, an interplay between the visual language of archival and children’s storybooks, as well as its materiality and production. These reflect the pragmatism of documentation and the metaphorical play present in some of the logos, and LogoArchive’s digital origins as an Instagram account and its new material manifestation. LogoArchive is founded on an enthusiasm for a well-crafted logo; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never conceived as a document with a singular intention; the simple documentation of logos, rather a delivery mode in which to build a story and share thoughts. A conversation on Twitter; digital dialogue lost in the passage of time but forever coded into the electronic aether, is materialised as ink on paper and written into the story and ongoing development of the zine. This sits alongside an anthropological text; a musing on the distinctive qualities of the human eye.
Design: Richard Baird / LogoArchive
Size: 148 x 210 mm
Binding: Stapled booklet