LogoArchive #6 is available now on loremnotipsum.com.
LogoArchive is marked by its conceptual and philosophical foundations but also its graphic immediacy, an interplay between the visual language of archival and children’s storybooks, as well as its materiality and production. These reflect the pragmatism of documentation and the metaphorical play present in some of the logos, and LogoArchive’s digital origins as an Instagram account and its new material manifestation. LogoArchive is founded on an enthusiasm for a well-crafted logo; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never conceived as a document with a singular intention; the simple documentation of logos, rather a delivery mode in which to build a story and share thoughts. A conversation on Twitter; digital dialogue lost in the passage of time but forever coded into the electronic aether, is materialised as ink on paper and written into the story and ongoing development of the zine. This sits alongside an anthropological text; a musing on the distinctive qualities of the human eye.
Details: LogoArchive #6
Design: Richard Baird / LogoArchive
Size: 148 x 210 mm
Binding: Stapled booklet