The Road Rat Issue 1 is available now on loremnotipsum.com. Exquisitely printed on a mix of heavy gloss and matt art papers, Edition No.1/Sanction Two of The Road Rat is a beautiful thing. 244 pages (it weighs around 1 kilo) it is at once absolutely of the moment – Lewis Hamilton, the Aston Martin Valkyrie – yet simultaneously timeless as we dwell on the making of the modern Ferrari and the decline of the Mercedes SL. It’s not a place for hot takes but long-form, writing every bit as considered as our photography, illustration and design.
The Road Rat Magazine is the world’s most beautiful car magazine. The Road Rat is a new kind of car magazine. Not overly obsessed with the detail of old cars nor over-impressed with the performance of new; the Road Rat instead firmly believes there are good stories — real stories, stories to consume with relish — in both old and new and in racing too. But above all The Road Rat believes in the glory of magazines; lush, beautiful, valuable, collectable and exquisitely crafted magazines. Think of us as a carefully-curated bookshop or an horizon-widening record store. We are proudly analogue and believe some things – but mostly beautiful cars – just belong in print. Our name comes from a saying that climbers have. ’Feeding the Rat’ is the need to deal with an obesssive need to climb. For us an open road, a track, a messy old garage and not a snowy mountain summit, is our ‘rat’.
Content
The fifth edition of The Road Rat, the first of four we plan to publish in 2020, is a unique collaboration with designer Marc Newson. Marc is as famous for his passion for cars as for designs like his Lockheed Lounge — the most valuable piece ever sold by a living designer. Marc has steered the editorial and contributed a ‘Numbers Commission’, which embraces his love of cars, craftsmanship and precision execution. Your very own nine-part Newson if you like.
Details
244 pages, English, 29 x 23 cm































