The Visitor No. 7

The Visitor No. 7 is available now on loremnotipsum.com. The Visitor is your companion for a city trip in Zurich (Switzerland). In Zurich, space has a special significance. The city and its inhabitants are aware that their quality of life depends, among other things, on a thoughtful use of space. After all, a city isn’t just made up of traffic arteries; rather, it consists largely of spaces where people meet, where they become creative, where they move and relax.

Zurich is regularly voted one of the world’s most livable cities. The city shines with high levels of security, excellent public transportation, purchasing power, and a vibrant cultural scene. We are very pleased about this, and we do our utmost to stay on top.

Looking for the secrets of Zurich’s success, one might be tempted to pinpoint our penchant for order and cleanliness. Since the great reformer Huldrych Zwingli led us away from the ornate festivities of Rome 500 years ago during the Reformation, we no longer find absolution in the confessional, but in asceticism – or in cleaning. This is also true of the occasional party: the morning after the Street Parade, we feel the greatest satisfaction if we cannot discover a single piece of paper to remind us that the world’s biggest techno party just took place in this very spot. “Oh yeah!” we’re thinking proudly, citing Yello, the music gods from Zurich. So it is no surprise that the famous satirist Ephraim Kishon called Switzerland the “birthplace of cleanliness”.

A fine example of the combination of local design, innovation, and cleaning power is the “Toilet Duck”, pictured on the cover. Its iconic bottle with the curved neck, which ensures cleanliness beneath toilet rims worldwide, was patented in Dällikon near Zurich in 1980 and has since made an unprecedented triumphal procession around the world. Why not get one as an alternative souvenir to make your home sparkle and shine like Zurich’s Bahnhofstrasse?

The Visitor is published anually by Zurich Tourism and created/designed by Passaport AG, which also publishes Transhelvetica, an awarded magazine from Zurich about Swiss culture, food and traditions.

Content

Calendar

Public transportation

A light in the dark

The future is bright

Hidden treasures
Zurich’s richt artistic scene and tis cultural institutions

The lightness of data
The marriage of software engineering and art

Dances with lions
On the trail of an eccentric artist

Day trip to Einsiedeln
Where Mary is a lady of fashion

Jupiter strikes Gold
Truffles in Zurich’s parks

Gold coast
A relaxed adventure on two wheels

For nature lovers
Of sunseekers and natural treasures

An adventure away
Admire the mountains and artworks of Engadin

Made in Zurich
Producers wo turned the city into their workshop

Magical nights
When the elite of the athletics world gathers in Zurich

For urban exploreres
Events and stories that inspire

…and many more stories

Details: The Visitor No. 7

140 pages