Athleta Magazine Issue 7 is available now on loremnotipsum.com. Muscles and thoughts, quick and endless journeys, sports poems. Athleta is here again, with a brand new look and the usual desire to penetrate the imagery of sporting culture.
The cover signed by Neil Gavin introduces Athleta Magazine Issue 07 and the New York ‘Stomping Grounds’, urban cathedrals consumed by hands and muscle-ups. The same hands that embrace the Basque boulders of Harri Jasotzea: a tradition that merges, an ocean away, with the divers of Acapulco, ‘Los Clavadistas’. From history to history, from tradition to tradition. The feeble levers of the Kenyan runners of ‘Home of Champions’ move as fast as the ruined metal sheets of the Demolition Derbies, messy sanctuaries where rural America finds its paradise. The ‘Atlas Race’ is another rural paradise, an exterior and interior journey through the evocative Moroccan desert: a sensory itinerary recreated, thanks to the artistic power of skateboards and basketball, in the urban slides of ‘Riding the Floating City’ and ‘Ballin Somewhere’. Issue 07 also takes a leap into the future, into the engineering marvel of Rizoma, the atelier of motors, the place that combines high-tech and elegance. Enjoy the ride.
Athleta Magazine is an independent, photographic publication from Italy. It’s a journey in the principle of resilience, in discovering your limits through your body. By using a minimal layout and short texts, Athleta Magazine let the pictures speak for themselves. Quality paper and original format make it a product to be preserved, for the aesthetes of print and design. Addressed to lovers of reportage and sporting culture. Athleta Magazine is about telling this story in photos. It is the essence of strength and the absence of failure. That’s something that just doesn’t exist, when you know that you’ve given your all. The desire to try when there is no money to be won, but with simply the idea of being the best. Athleta Magazine is the words of sport. Texts that go with the pictures. Creating the atmosphere, giving a personal interpretation – a very personal interpretation. Let everyone do what they want. Read, look and reflect. Putting their own emotions in perspective as they think best.
Athleta is our idea of sport.
Details: Athleta Magazine Issue 7
156 pages, printed on uncoated paper 100gr, 21 x 27 cm, texts in English and Italian