Lagom magazine issue 9 is out now. There’s often something comforting about tradition in the modern age: the idea that something with so much history and meaning can prevail into the future. Even as we’re connected more and more to the technology that surrounds us, it’s reassuring to know that those buildings, techniques, and crafts are being carried along with us. Cast aside any ideas you have of tradition being something that is tired, old, and stuffy — these relics from the past can adapt just as well as humans to our changing social landscapes. Given a new lease of life thanks to some innovative thinking, traditions from cultures around the world don’t just survive — they thrive.
Lagom is a lifestyle magazine connecting a global community of like-minded creatives who care about thoughtful design, independent travel, and a balanced approach to life. ‘Lagom’ is a Swedish word with no direct English translation, but loosely describes the concept of having just the right amount of something: not too little, not too much. This general theme of leading a balanced life pervades every issue of Lagom and guides us to new stories. The magazine is divided into three distinct sections: Visit, Create, and Unwind. Moving through each issue is a journey, looking behind the doors of inspirational workspaces, hotels, restaurants, and homes from around the world; meeting the entrepreneurs, makers, and craftspeople creating truly unique work; and winding down to learn about the pastimes and hobbies that help attain that all-important sense of balance in our busy, modern lives. Unlike many lifestyle magazines, we eschew pomposity and keep our feet well and truly on the ground, celebrating people rather than image. We care about the personal stories behind the products and the motivations of the world’s creatives.
84 pages, perfect-bound, and printed on uncoated stock (300gsm cover, 140gsm interior) with a foil-blocked, soft-touch laminated cover.