Sweden

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Baron Magazine Issue 5 is out now. The fifth instalment of Baron introduces the art director Jamie Reid and contributing fashion editor Camille Bidault-Waddington. The book also contains Weir’s limited edition campaign for Helmut Lang, which opens and closes the issue and will appear only in Baron.

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Pet People Magazine Issue 4 (Helsinki) is available now! In Issue 04 we venture east to Helsinki and meet 13 pets and their people in the Finnish capital.

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Beneficial Shock! Issue 2 (Mind) is out now. From 'The Method' employed by actors to fully inhabit a character to dangerous little vermin literally invading our brains intent on devilish mind control, the content of this issue should get your own grey matter going.

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Pet People Magazine Issue 3 (Stockholm) is available now! In Issue 03 we meet seven pets and their people in Stockholm, Sweden and visit the oldest pet cemetery in Sweden.

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Pet People Magazine Issue 2 (Berlin) is available now on loremnotipsum.com! In Issue 2 we meet ten pets and their people in Berlin, Germany and talk to Oliver the dog walker.

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Pet People Magazine Issue 1 (Malmö) is out now! In Issue 01 we meet eight pets and their people in Malmö, Sweden and make a special visit to a poodle salon.

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Mr. Wolf Edition One is available now at LOREM (not Ipsum) and features CEO Nudie Jeans, Palle Stenberg / Fjällräven’s Global Product Manager / Band: Little Dragon / Music sensation: MOVITS / IT Girls: Rebecca & Fiona / Musician: Jacob Snavely of Little Gang / Cycle: Skeppshult Bicycles and more.

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Dogme Magazine Issue 2 is out now and available at LOREM (not Ipsum).

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Just as a lens transmits and refracts light, it's also often used to focus light. Dogme Magazine takes a closer look through the creative lens of film, fashion, and photography, presenting lucid portraits of our favorite creative subjects.

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Mr. Wolf Magazine Issue 2 is available now on loremnotipsum.com. Edition Two is profiling leading personalities behind Nordic design, music, contemporary art and style: Typography of Helsinki, Gallery Girls of Copenhagen, Craft Beer in Stockholm, Ski Jumps in Oslo, Swedish Saunas, Danish Furniture and more.

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Deriva Paper Issue 1 is available now on loremnotipsum.com. In our first issue of Deriva Paper, we have set out to explore four neighborhoods in one city. To focus on the basics of the walking experience – looking intentionally at things we would otherwise find ordinary. We call it “exploring the invisible”.

We contribute 1% of our revenue towards carbon removal. LOREM (not Ipsum) is part of Stripe Climate, a coalition of businesses accelerating carbon removal. Stripe Climate aggregates funds from forward-thinking businesses around the world to increase demand for carbon removal. We believe businesses can play a critically important role in helping fight climate change.