ABSTRAKT Magazine No. 11 is out now. On the myth of innovation. Innovation is thought of as the prerequisite for economic growth and prosperity. Our striving for constant renewal leads to the assumption that we are living in a Golden Age of innovation. It’s true that a constant stream of new products is being launched on the market. However, quite a few of the things promoted to us as pioneering breakthroughs are mere pseudo-innovations – existing products polished up by a bit of marketing. Innovation has degenerated to a buzzword. What it is, or how it can be measured, escapes our knowledge. And how to create it by targeted means is quite beyond us. It’s time, then, to examine the allure of the new and the myth of innovation – critically, but foresightedly. How do we arrive at genuine innovation? What can be described in those terms? What role does regulation play in innovation? How can interior design stimulate our creativity? How many types of creativity are there? And what is the current retro-chic in society and music all about?
ABSTRAKT Magazine is a handbook for the future and an inspiration to all those who look beyond the narrow horizons of conventional debates on the future and want to participate actively in designing the world of tomorrow. ABSTRAKT Magazine analyses the importance of new trends to business, science and the public and showcases hypotheses and alternative solutions for the day after tomorrow.
With articles by
Oliver Gassmann, Frank M. Rinderknecht, Günter Abel, Mark Fisher and Sevil Peach.