Magazine B Issue 74 (Bangkok) is available now at LOREM (not Ipsum). Long known as the number one tour destination, Bangkok boasts expertise in the hospitality industry cultivated by leading global hotel brands that settled in the city, diverse food culture, and easy access to resort cities such as Hua Hin and Phuket.
Magazine B Issue 60 (Monocle) is available now at LOREM (not Ipsum). Monocle features political, social, cultural and global issues through in-depth reporting by its correspondents around the world. Launched in 2007 by Tyler Brûlé, Monocle has also offered a series of books, newspapers and a radio channel.
Magazine B Issue 73 (Chanel) is available now at LOREM (not Ipsum). Chanel, a global luxury goods company, was founded in France by Gabrielle Chanel at the beginning of the last century.
Magazine B Issue 72 (HAY) is available now at LOREM (not Ipsum). Founded in 2002 by Rolf and Mette Hay in Copenhagen, Denmark, Hay is a home and lifestyle brand offering a wide selection of essential products from home and office furniture to accessories such as mirrors, hangers, and glassware.
Magazine B Issue 70 (Porsche) is available now at LOREM (not Ipsum). With masterful control in all areas of branding including engineering, design, customer management, and storytelling, Porsche is still firmly pioneering the 21st century luxury car market.
Magazine B Issue 67 (Kyoto) is available now at LOREM (not Ipsum). Kyoto, located in the Kansai region in southwestern Japan, served as a capital city for over a thousand years, playing a central role in laying the cultural and industrial foundations for Japanese tradition.
Magazine B Issue 63 (IKEA) is available now at LOREM (not Ipsum). IKEA began in 1943 as a mail-order business in the small town of Älmhult, Kronoberg in southern Sweden. Today, Ikea has grown to become a global brand with an unequaled reputation in 49 countries around the world.
Magazine B Issue 62 (Moleskine) is available now at LOREM (not Ipsum). Famous as the legendary notebook used by artists and thinkers such as Picasso and Hemingway, Moleskine’s modern incarnation began in 1995 when a designer in Milan, Italy revived the previously discontinued production of notebooks as “the artist’s notebook.”
Magazine B Issue 56 (Michelin Guide) is available now at LOREM (not Ipsum). Conceived in France in 1900 by tire company Michelin to encourage automobile traveling and thus the sales of Michelin tires, restaurant guidebook Michelin Guide has been a leader in popularizing gourmet culture for over a century. Preserving tradition while inspiring young chefs and providing a consistent reference point for diners of all backgrounds, the Michelin Guide today serves as the premier arbiter of restaurants, sparking media excitement and frenzy in cities worldwide.
Magazine B Issue 55 (Apple Music) is available now at LOREM (not Ipsum). Apple’s music streaming service Apple Music was launched in June 2015. Equipped with playlists curated by Apple Music editors and radio stations featuring prominent DJs, the service serves as a platform for accessing high quality music in the music-flooded digital era. By forging meaningful relationships with artists through album exclusives and music video funding, Apple Music is redefining the landscape of music streaming.
Magazine B Issue 52 (WeWork) is available now at LOREM (not Ipsum). WeWork expanded and improved on a model the duo had successfully and profitably tested with their previous startup, Green Desk, through which they leased an entire floor of a building in New York to re-lease as a co-working space to multiple tenants.
Magazine B Issue 49 (Netflix) is available now at LOREM (not Ipsum). Started in 1997 in Silicon Valley, Netflix was dubbed the icon of American popular culture following the success of its DVD-by-mail operation. 10 years after the DVD-era, during which the Netflix-logo-emblazoned red envelopes reigned supreme, Netflix introduced its movie and TV show streaming service and burgeoned into an online entertainment powerhouse.
Magazine B Issue 46 (Pantone) is available now on loremnotipsum.com. The rich and colorful history of Pantone dates back to 1963, when the young Lawrence Herbert created the Pantone Matching System (PMS) after buying out a small commercial printing company in New Jersey, USA. By assigning a number to each color, anyone could achieve accurate and consistently repeatable color results, and this system catapulted Pantone into becoming the standard language for color communication for color-critical industries. While its roots are in the graphic arts community, Pantone expanded its system concept across a variety of industries and proved that ‘color’ can indeed become a brand.
Magazine B Issue 47 (Häagen Dazs) is available now at LOREM (not Ipsum). Founded in 1961 in Bronx, New York, Häagen-Dazs has generated a lot of ink over the years with its Northern European-inspired naming strategy.
Magazine B Issue 42 (Star Wars) is available now at LOREM (not Ipsum). The first Star Wars film was released in 1977. Over the past four decades, this chronicle of galactic war and adventure has established itself as an American pop culture icon, generating tremendous revenue and attracting an enormous fandom across the globe.
Magazine B Issue 39 (Breville) is available now at LOREM (not Ipsum). Started as a small radio manufacturer in Melbourne, Australia, Breville expanded into the kitchen appliance industry with the launch of their hugely successful sandwich toaster in 1974.
Magazine B Issue 34 (Leica) is here. Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. Leica’s century-old tradition of quality highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.
Magazine B Issue 28 (Google) is available now at LOREM (not Ipsum). Google began from the search engine of the same name created in 1997 by the company’s two founders, Larry Page and Sergey Brin.
Magazine B Issue 25 (Suunto) is available now at LOREM (not Ipsum). Suunto, a Finnish maker of sports precision watches, got its start in 1936 when orienteer Tuomas Vohlonen invented a new method for manufacturing liquid-filled compasses.
Magazine B Issue 23 (Audi) is available now at LOREM (not Ipsum). Audi’s history began in the early twentieth century when August Horch, a former automobile engineer, merged four small-sized automotive companies to establish Auto Union.
Magazine B Issue 16 (Aesop) is available now at LOREM (not Ipsum). Aesop was established in 1987 by then an owner of a beauty salon, Dennis Paphitis in quest for superlative beauty products. Defying conventional wisdom in marketing and branding, Aesop has been demonstrating solid performance in establishing its own brand by showing its near-stubbornness in maintaining its taste and uniqueness. Thus the Australian cosmetic brand has set itself apart from other competing cosmetic brands in the midst of fierce competition.
Magazine B Issue 13 (Lego) is available now at LOREM (not Ipsum). A global toy manufacturer, lego first started from a small Carpenter’s workshop in 1932. Its signature bricks offer unlimited building possibilities and let a wealth of creative ideas emerge through play for anyone. Behind the worldwide popularity of lego, there lies a set of meticulous calculation based on thorough knowledge in engineering.