Magazine B Issue 60 (Monocle) is available now at LOREM (not Ipsum). Monocle is a London-based monthly publication featuring political, social, cultural and global issues through in-depth reporting by its correspondents around the world. Launched in 2007 by Tyler Brûlé, Monocle has also offered a series of books, newspapers and a radio channel that runs 24 hours a day. Monocle also operates shops and cafés to reach out to more readers. Its advertorial contents, created in collaboration with many brands, have provided a successful and steady source of revenue for the comprehensive media company.
After stumbling upon Monocle nearly 10 years ago on a trip in Europe, I can say that the publication greatly influenced my ambitions for B. The long and dense articles proved challenging, but browsing photos and articles from around the world on page still warm from the human touch of a cleanly printed publication filled me with an inexplicable joy that is absolutely unattainable when swiping on the palm- sized touchscreen of a smartphone. It was during those pivotal moments when I thought that the desire to own copies of print media and display them on a bookshelf—despite their decreasing popularity— is perhaps an undeniable instinct, as natural as the warmth of our bodies or the lure of the natural world.
Nowadays, when many people talk of the inevitable disappearance of print media or the analog era and tout the need to focus all of our attention on the new digital realm, I continually try to imagine a world in which warm sunlight and trees in gardens are just as valued as the realm of artificial intelligence and robots. Because regardless of which way we turn, I believe that both will co-exist so as to make our lives even more meaningful.
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
FUTURE OF PRINT
Print mass media and the future of the publication industry
Andrew Tuck, Editor at Monocle
The business strategy of one multimedia company viewed through Monocle’s lineup of printed materials
A tour of the Monocle headquarters in London
Monocle 24, media for the ears
The correspondents and contributors who create Monocle’s global perspective
Monocle’s first o -line retail shop
Anders Braso, Publisher at Monocle
The ideal partnership between media and advertisers, as seen through Monocle’s advertorials
The collaboration between Monocle and small luxury brands
A retail venture that shows off the brand image of Monocle
A space where Monocle comes to life
Steven Watson, Founder and Director of Stack, a magazine subscription service
Monocle’s readers around the globe
Magazines from various cities targeting niche markets
A glimpse of the printing process for the October 2017 issue in the Cornwall, England print shop
The birth of Monocle and its growth as a media brand
The trajectory of Monocle through 10 years of cover design
The interviewees from diverse professions featured in Monocle
WALLPAPER TO MONOCLE
The first chapter of Tyler Brûlé: How Wallpaper begat Monocle
QUALITY OF LIFE CONFERENCE
Monocle’s signature off -line event
Tyler Brûlé, Editor-in-Chief and Chairman of Monocle
Monocle and the magazine market in numbers
240 x 170 mm, 144 pages