Magazine B Issue 1 (Freitag) is available now at LOREM (not Ipsum). In 1993, Markus and Daniel Freitag brothers first created their own brand of recycled products, FREITAG, using tarpaulins, inner tubes from bicycles and automobile seatbelts. Freitag brothers have seen commercial success in the global market; yet at the same time, they are in constant pursuit of sustainable business cycle.
The first to cover in Magazine B Issue 1 is “Freitag” – the very brand I have always considered well-balanced. Freitag offers bags made from reused material – however, such fact takes only small portion of the vertex of the prism – “philosophy.” Practicality to perfectly function as bags, style and sophisticated business operation paired with carefully planned production and supply chain, are taking the brand to the different realm from conventional environmental movement calling for use of, for example, eco bags.
Discover the work of the Freitag brothers with Magazine B Issue 1 (Freitag).
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Content
INTRO
Bustling crowd, found anywhere around. Everyone carries a bag around But differences are clearly found. For some, bags are there to carry their belongings. For some others, bags are there as part of fashion statement.
INTERVIEW 01
As for him, he is very much attached to this brand. He has used the products for a long time, for frequent use, as he has found uniqueness and value from the brand.
INTERVIEW 02
This young lady has just become a fan of Freitag. She is fashion-savvy and wants to know more about the brand.
SPACE
Freitag has earned its name for its unique stores worldwide. They all share a common trait whilst each boasting its own uniqueness. Out-of-the-box idea can be easily found in every corner of a store.
INNER SPACE
A close look at the bag after purchase. The best brand of recycled products, Freitag bag reveals how witty a recycled product can be. As Freitag bags were first designed for bicycle riders, they incorporate features particularly useful for bicycle riding.
INTERVIEW 03
He has purchased and carried multiple numbers of products after the first encounter. Now at the top of his career ladder as a designer, he is willing to express his own ideas on the brand.
BRAND TO BRAND
What other brands Freitag fans prefer? Do they share certain “tastes” among themselves?
B’S CUT
Freitag bags indeed function as “bags” with durability and easy access to contents-two of the most notable factors that this magazine has thus far found. A series of experiments were conducted to prove what makes a bag a Freitag. * This section is presented with fictitious events in a documentary format so called mockumentary.
BRAND STORY
Freitag fans often draw attention with their bags-a subtle yet vital set of “clues” to their tastes. A Freitag bag indeed means more than a bag. A story of Markus and Daniel Freitag brothers, the founders of the brand, tells more about the brand. * Markus and Daniel Freitag Brothers
USER’S CUT
Countless number of brands claims to have fans, but only a handful has fans actively share their experience in online communities. Freitag fans explicitly express their pride and passion for the brand.
OUTRO
Bustling crowd, found anywhere around. Everyone carries a bag around But differences are clearly found. Differences are clearly found between a bag and a Freitag.
Details: Magazine B – Issue 1 (Freitag)
240 x 170 mm, 132 pages
