Magazine B – Issue 48 (Airbnb)

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Magazine B Issue 48 (Airbnb) is available now at LOREM (not Ipsum). Started as a means to afford the ever-soaring rent, Airbnb has grown into a wunderkind of the sharing economy with more than 2,000,000 listings in more than 34,000 cities. With a valuation of $25.5B, Airbnb has become as valuable as hotel giants Hilton and Marriott.

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Magazine B Issue 48 (Airbnb) is available now at LOREM (not Ipsum). Founded in 1961 in Bronx, New York, Häagen-Dazs has generated a lot of ink over the years with its Northern European-inspired naming strategy. Its creamy texture and deep flavours catapulted Häagen-Dazs to the ice cream of choice for leading restaurants and cafes as well as airlines and hotels. Hooking its marketing strategies into the sensuous and hedonistic qualities of ice cream, Häagen-Dazs has been successful in making a name for itself as a guilty pleasure for adults.

While business travelers gravitate toward hotel chains, people taking personal trips tend to prefer boutique hotels with unique designs. Chronic travelers or students, however, may opt for guesthouses, hostels and other alternative accommodations. Whatever the case, finding the optimal place to stay is rarely an easy task. Founded in 2008 in San Francisco, Airbnb is a sharing service that allows property owners to rent rooms or even houses to online users. Although the company is under 10 years old, it has exhibited astonishing growth, being valued at figures that rival those of Hilton Hotels and Resorts, and continues to be a key author in the tale of the modern startup.

Before Airbnb, accommodation sharing was mostly limited to companies like Couchsurfing, a service that allows homeowners to offer their couches to travelers for free. Operating on a similar principle, Airbnb applied all the advantages of the digital era to appeal to a wider consumer base, and is going further by offering new possibilities. In the course of building their company, Airbnb’s founders learned that users were interested in more than just accommodations: they wanted the local experience.

Despite all the information provided by travel agencies and magazines, we still tend to have more faith in the advice of locals. For whatever reason, the small eatery recommended by a local looks like it serves better food. The mere idea of a hidden gem known only among the locals is enough to win our confidence, regardless of a place’s actual quality. That’s because to travelers, “local” is equated with “real” or “genuine.” Brian Chesky, one of Airbnb’s co-founders, says that “going is travel, but living is a deeper experience.” With 2 million listings around the world, Airbnb’s greatest asset is the local experience, or a “more authentic” travel experience.

To borrow the thoughts of a travel expert we interviewed, one can’t become a local simply by staying somewhere for a few days, and as such, following Airbnb’s suggestion to “live like a local” requires one to become an actor of sorts; acting like you live there, even if it’s just for a moment. By lounging in a neighborhood coffeehouse, or taking a stroll in a nearby park instead of visiting a crowded shopping district, we trust you will have a more authentic experience.

While working on Magazine B Issue 48 (Airbnb), I thought of my own Airbnb experience in Italy at the beginning of this year. The host’s beautiful dwelling had a sweeping view of the red-tile roofs of Florence. I had departed the home with a heavy heart, as I had accidentally left behind a small scratch on a brand new chair the host had proudly exhibited. She had been more than generous about it. I wonder how she is doing. Perhaps I should send my regards. Discover Magazine B Issue 38 (Airbnb).

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.

Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.



Hotels vs. Airbnb, in images

Will Hide, travel writer

Impressions from Airbnb users

Airbnb in the media

Company co-founder looks to the future

Bryan Jung, host recognition manager

Five cities, five hosts

Nathalie, superhost

Gifts from guests around the world

Hosts and guests whose lives have been changed by Airbnb

Local experiences in San Francisco

Local perspective

The birth and rise of Airbnb

Airbnb’s funding history

Industry insights on Airbnb and the startup scene

Media insights on the sharing economy

Key players in the shared accommodation market

Noteworthy startups in the sharing economy

A look into the Airbnb headquarters in San Francisco, CA

Unique Airbnb events

Jonathan Mildenhall, chief marketing officer / Mark Levy, head of employee experience

Airbnb by the numbers


Details: Magazine B – Issue 48 (Airbnb)

240 x 170 mm, 164 pages

Published by Magazine B
Manufactured in South Korea
Available in English
Tags ·
Reading situation Coffee Shop · Home · Travelling
Article No. bfmagazineb0048
Weight 580 g
Dimensions 24 × 17 × 2 cm

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