Magazine B Issue 94 (Spotify) is available now on loremnotipsum.com. Spotify is a global audio platform founded in 2006 in Stockholm, Sweden, when the music industry was in decline, by programmer Daniel Eck and entrepreneur Martin Lorentzsson. Starting with the democratic spirit of music that everyone should be able to listen to music legally, introducing the concept of ‘music streaming’ in earnest, and presenting a new listening method with a playlist service through personalized recommendations based on independent machine learning is considered a monumental achievement in the music industry. Currently, Spotify, which has entered more than 180 countries around the world, has been working to provide a variety of voice content such as podcasts and audiobooks with the goal of creating an ecosystem where users and creators coexist.
Authenticity starts with helping as many creators as possible build an economic foundation with art alone, sharing inspiration with each other, and providing users with creatives based on it. In other words, it’s like Spotify’s mission. I have no doubt that if we fulfill that mission, we will be able to play a role in expressing the creativity and potential inherent in humans.
— Daniel Ek, Founder·CEO of Spotify
The way you listen to music is completely different from how it was more than 20 years ago, so if you search for a particular artist and that artist’s music source isn’t found on your streaming platform, it’s like being in a much more disadvantage with fewer chances to reach the market and a wider audience. Ideally, I think a music streaming platform should act like a library where you can borrow and return music for free, and the proceeds from the sale go fairly to the creators.
— Puja Patel, Editor in Chief of Pitchfork
Discover Magazine B – Issue 94 (Spotify).
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Details: Magazine B – Issue 94 (Spotify)
240 x 170 mm, 192 pages