Magazine B Issue 39 (Breville) is available now at LOREM (not Ipsum). Started as a small radio manufacturer in Melbourne, Australia, Breville expanded into the kitchen appliance industry with the launch of their hugely successful sandwich toaster in 1974. Through continuous refinement of the design and functionality of their products, Breville raised home kitchen appliances to nearly restaurant-level quality. Now, the brand is introducing a new paradigm to the industry by inviting world-famous baristas and chefs to join in the creation of espresso machines and juicers.
I think it was 10 years ago. I went to a big restaurant owned by an acquaintance, and he gave me a chance to look at the inside of the kitchen. It was impressively complicated but well-organized at the same time. The stainless steel kitchen furniture and appliances were everywhere, cooking utensils hung in orderly rows on the walls, and dishes were piled on racks for convenient use. The orderly arrangement of this scene was unexpectedly beautiful. Open kitchens were originally intended to make more efficient use of space and improve hygiene, but they have come to occupy the center of restaurant interiors because of the dynamism and unvarnished authenticity they contributed. When I built my house, I was inspired by the image of the professional kitchen I had seen and tried to apply it to my home kitchen, placing in it a big cooking countertop finished in stainless steel.
When you look at the products used in professional kitchens and cafes, you can see the beauty that results from designs that spring entirely from functionality. When we imagine restaurant kitchens, we visualize rust-free, easy-to-clean stainless steel and tools emphasizing their function and use. There is also something attractive about people who can handle all that equipment skillfully.
In this issue, we introduce you to Breville, an Australian kitchen appliance brand. While looking around for a new espresso machine to use at home, I came across a coffee grinder and an espresso machine from Breville that were just perfect. I liked their excellent performance, neat and flawless designs, sophisticated controls for expert users, and graphically appealing displays. Later, I had a chance to use other products from Breville and realized that, unlike other kitchen appliance brands, Breville positions its products on the border of expert and amateur users. Breville is a brand known for the technologies it has accumulated through its long history and for its passion for design. This issue of B provided a good opportunity to confirm the brand’s reputation.
Now, the kitchen is a space where the joy of life is created. As its role evolves over time, the border between home and professional kitchens will become increasingly blurry. Using products made for professionals does not make the user an expert, but it will definitely make the experience more authentic and make the results more rewarding. I recommend that you go to a shop dealing in cookware or kitchen appliances for commercial use. It doesn’t matter if it isn’t a Breville shop. You will realize that just using a few square cheap stainless-steel plates to prepare food instead of the common white dishes found in homes can completely change the feeling you get while cooking.
Discover Magazine B – Issue 39 (Breville).
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Content
PUBLISHER’S NOTE
COMMENTS
Perspectives on Breville collected from the web and social media
INTO THE MARKET
In stores, Breville is distinguished by the brand’s new approach to lifestyle
OPINION
Wunjae Lee, CEO of HLI Korea
FEATURES
Trend
The juicer market continues to evolve alongside consumer tastes
VS
Function
The outstanding performance of Breville products rivals that of commercial kitchen appliances
INNER SPACE
Quality
The core technologies behind Breville products performance
OPINION
Jonathan Aichele, brand user
FOOD THINKERS
User Scene
Breville users turn their interests in cooking into healthy lifestyles
Balancing
Breville users all have their own ways of keeping their lifestyles healthy
OPINION
Saehoon Park, food designer
SHOP
Application
Restaurants and cafes cooking with Breville
B’S CUT
Images of Weighty Sophistication
Capturing the solemn exquisiteness of Breville products
BRAND STORY
Standing at the forefront of a new food culture and lifestyle, Breville has brought about innovation in the kitchen appliance industry
PARTNERSHIP
Some of the diverse culinary professionals working in close collaboration with Breville
CREATION
Storyboards illustrating the inspiration behind some Breville products
HISTORY
A chronicle of the kitchen appliance market and the effect kitchen appliances have had on lifestyles and cooking
FIGURES
Breville by the numbers: the kitchen appliance market and brand positioning
FROM THE EDITOR IN CHIEF
Breville’s core values defined by the Editor in Chief
OUTRO
Details: Magazine B – Issue 39 (Breville)
240 x 170 mm, 124 pages
