Magazine B Issue 58 (Portland) is available now on loremnotipsum.com. Located in Oregon in the Pacific Northwest region on the West coast of United States, Portland is a city surrounded by nature. It not only serves as the headquarters of large outdoor sports brands such as Nike and Columbia Sportswear but is also home to Kinfolk, a wunderkind of magazine culture, and Stumptown Coffee Roasters, a leading force in the specialty coffee scene. Although Portland is not known for its architectural wonders or trendy shopping districts like New York or London, the city is bubbling with creativity, with products and artwork made with traditional techniques and local materials as well as alternative forms of businesses that were born of passion.
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Content
EDITOR’S LETTER
LANDMARK
Portlanders, the landmarks of Portland
PART 1. GOOD LIVING
The healthy local business culture built by Portland’s people pursuing a better life
COFFEELAND
Portland’s coffee roasteries seek identity and originality as independent roasteries
PART 2. CRAFTSMANSHIP
The craftsmanship of Portland: a spirit of adding newness to traditional ways
PART 3. DIY
DIY culture emerges from the self-made and collaborative life of Portlanders
PORTLANDERS
A day of three Portlanders and their stories
MADE IN PDX
Items made in Portland seen through the lenses of a camer
CREATIVENESS
The brands fueling the creativity of Portland
PARTNERSHIP
The local community: the source of growth for small businesses in Portland
PART 4. ALTERNATIVE
Businesses born in search of otherness or alternative solutions
PART 5. WEIRDNESS
People who create new values with their own unique energy
A DAY OF MUSIC
Portland’s music scene explored with guidance from a local record label expert
OUTSIDERS’ VIEW
포틀랜드 밖에 사는 이들의 시선으로 바라본 포틀랜드
WAY OF LIVING
세 명의 필자가 경험한 포틀랜드의 일상적 풍경
CONTEXT
The political and social dynamics of Portland, Oregon, viewed through the media
FIGURES
Portland by the numbers
Details: Magazine B – Issue 58 (Portland)
240 x 170 mm, 160 pages
