Magazine B Issue 55 (Apple Music) is available now at LOREM (not Ipsum). Apple’s music streaming service Apple Music was launched in June 2015. Equipped with playlists curated by Apple Music editors and radio stations featuring prominent DJs, the service serves as a platform for accessing high quality music in the music-flooded digital era. By forging meaningful relationships with artists through album exclusives and music video funding, Apple Music is redefining the landscape of music streaming.
This letter marks my first official introduction to our readers. Though I’ve been an editor with B for the past five years, planning and writing articles since our fourth issue (Lamy) through to our most recent 54th issue (Maison Margiela), it feels quite different to be ringing in a new issue on behalf of our team. I’m reminded of what it feels like trying to write a first letter to someone that mixture of nervousness and solemnity. For myself and for the members of our team, the change that has ushered in my writing of this letter is in some respects slight and in others momentous. Then again, change is something we at B have put into action every month. Rather than renew our content and layout across the board at specific times and inform our readers accordingly, we’ve instead devoted much purposeful thought to deciding how to discover and tell the story of each successive brand in a fresh way, every single issue. Such deliberations have helped place B on its present course. We are determined to stay thoughtful and to stay ready to embrace change, as we have thus far, with the hope that we will see B become an even better publication.
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Content
EDITOR’S LETTER
KEYNOTE
A look at the Apple keynote presentations that led to Apple Music
MANUAL
A guide to using Apple Music
COMMENTS BY ARTISTS
Artists give their take on Apple Music
OPINION
Tablo, Musician
CONNECTION
Apple Music’s relationships with its headline artists
DJ
The faces behind the trends in the music industry
COMMENTS BY USERS
Users share their thoughts on Apple Music
OPINION
Clement Vache, Music Curator at Collette
LISTENER
Apple Music in the everyday lives of listeners
CURATION
Five brands and the ways they utilize music
COMMENTS BY THE MEDIA
Apple Music as seen by the media
INSIDER
How in-house music experts and industry careerists built up Apple Music
INSTRUMENT
Hardware and synchronization services designed with the listener in mind
CRITIC
The big players in the music market, according to critics
BRAND STORY
The birth of Apple Music
MARKET
Apple Music’s competitors in the music streaming market
CONTROVERSY
Apple Music controversies
SIGNAL
Apple’s game-changing ad music
STEVE JOBS
The Apple visionary’s relationship with music
CORE
The vision behind Apple Music, as told by four Apple Music executives
FIGURES
Apple Music by the numbers
Details: Magazine B – Issue 55 (Apple Music)
240 x 170 mm, 132 pages
