Magazine B Issue 62 (Moleskine) is available now at LOREM (not Ipsum). Famous as the legendary notebook used by artists and thinkers such as Picasso and Hemingway, Moleskine’s modern incarnation began in 1995 when a designer in Milan, Italy revived the previously discontinued production of notebooks as “the artist’s notebook.” Since then, Moleskine has pursued a brand image of “a book yet to be written,” the notebook for contemporary personalities and innovative creators to record their creative aspirations. Moleskine has ultimately positioned itself as the new classic notebook.
Years ago, when I was a fresh university graduate just beginning my career, I was very conscious about outfitting myself in a way that I hoped would convey competence and poise. I attended work meetings in pointy-toed heels instead of sneakers, and I was rarely on the go without my quintessential Starbucks take- out cup in hand. In retrospect, I was probably trying to convince myself as much as anyone else. After all, the look of the ambitious and stylish New York workingwoman was a powerful image to aspire to at the time, though it’s hard to say if the heels and the Starbucks actually added to the quality of my work. Steve Jobs’ iconic New Balance sneakers probably got people’s attention for similar reasons, more as a totemic symbol of ingenuity than as a pair of running shoes. And in the same vein, I once heard a stockbroker say his preferred accessory to pair with fine suits was a Timex wristwatch. I suspect his choice of timepiece also had a lot to do with the qualities— flexibility, or perhaps creativity—he wished to communicate.
Discover Magazine B – Issue 62 (Moleskine).
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Content: Magazine B – Issue 62 (Moleskine)
Memories of Moleskine notebooks
A chronicle of core Moleskine items over the ages
INTO THE MARKET
The Moleskine shop and cafe in Milan, Italy
Isabelle Boinot, artist
Moleskine’s brand-defining product family
Symbolic elements of Moleskine’s trademark notebook
Competitors with their own edge
Young-man Huh, cartoonist
The people who use Moleskine as part of their toolkit
ON THE DESK
Moleskines on a creative’s desk
Sylvie Betard, stationery brand founder
Retail presence of Molekine in three European cities
Products that look even better with Moleskine
The power of records
Moleskine’s birth and growth
A manufacturing process that prioritizes the environment
Special releases created through various brand collaborations
Moleskine’s four languages of creation
In the words of artists who created the Moleskine stories
Arrigo Berni, Moleskine CEO
Moleskine in numbers
240 x 170 mm, 132 pages