Magazine B Issue 83 (YouTube) is available now on loremnotipsum.com. In 2005, three employees at PayPal came together to cofound YouTube, an online platform where users could upload and share video content with a quickly growing audience. YouTube encouraged the average internet users to tap into their creativity and equipped them with the powerful tool of video streaming, resulting in an endless content library that caters to all tastes and a gargantuan online media presence for the website. Going the extra mile to share ad revenue with creators, YouTube has fostered a new creative class of “YouTubers” and effectively spawned a new ecosystem of successful one-person media companies. Magazine B is an ad-free publication offering an independent perspective on well-balanced brands from around the globe.
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Details: Magazine B – Issue 83 (YouTube)
240 x 170 mm, 160 pages