Magazine B Issue 73 (Chanel) is available now at LOREM (not Ipsum). Chanel, a global luxury goods company, was founded in France by Gabrielle Chanel at the beginning of the last century. The brand offers a broad range of luxury products encompassing ready-to-wear clothing, leather goods, accessories, eyewear, fragrances, cosmetics, skincare, fine jewelry, and watches with a network of 198 Chanel fashion boutiques worldwide including the legendary 31 rue Cambon address in Paris. Chanel is also renowned for its haute couture presented in Paris. Under the creative direction of Art Director Karl Lagerfeld, Chanel is dedicated more than ever to ultimate luxury, quality, and exceptional savoir faire. Discover Magazine B Issue 73 (Chanel).
“Why don’t you cover fashion brands?” Until a few years ago, we used to get this question from readers or friends frequently. Of course, we have covered various brands of bags, shoes, and sunglasses since the inaugural edition of Magazine B, but it was only recently that we started to study brands dedicated to “fashion” in the classical sense of “high fashion” brands who play pivotal roles in leading and setting trends for the fashion industry. We became even more acquainted with fashion when we introduced Maison Margiela and Acne Studios. But in this edition, we introduce Chanel, a brand that spans across an entire spectrum of fashion, cosmetics, and fine jewelry. We looked at the brand’s past, how it was conceived and evolved over the years, and we looked at how it currently influences all aspects of the luxury goods industry. We are happy to present Magazine B Issue 73 (Chanel).
Nowadays, young consumers are attracted to small and distinct concept brands called “niche” brands or brands operating in the form of studios, collectives, and labs. In this context, what does it mean to talk about Chanel, the fashion empire? It is interesting to note that Gabrielle Chanel was a rebel who broke all the rules and conventions when she created Chanel in the early 20th century. First and foremost, she was not a man but a woman who designed for herself rather than for a muse. She brought modernity to fashion at a time when corsets and elaborate decorations were still all the rage. She was inspired by many things around her and used them as symbols, like the double C logo, or taking numbers like 5 and 2.55 to name her perfumes and handbags, showing how far ahead of her time she truly was.
Gabrielle Chanel was an experimentalist and revolutionist, but at the same time a romanticist. Here, “romance” goes beyond the relationship between lovers. Chanel could see objects around her with love: she drew energy from her childhood memories, the cities she visited, and new acquaintances, and then she infused this energy into her creations. Chanel as a brand is a world of tweeds, pearls, camellia, quilted patterns, lions, and many other impressionable images. In short, it is a world of symbols. This is the essence of Chanel, the legacy which Karl Lagerfeld reinterprets and reinvents as esteemed art director. Despite the stereotype of high fashion being elitist, Chanel exudes a feeling of optimistic energy thanks to the underlying spirit of founder Gabrielle Chanel—a spirit born from the creator’s sense of ownership over her own life. Discover Magazine B Issue 73 (Chanel).
Discover Magazine B – Issue 73 (Chanel).
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Content: Magazine B – Issue 73 (Chanel)
Chanel’s powerful influence revealed in commentary by media and public figures
Definition of fashion and luxury by Gabrielle Chanel and Karl Lagerfeld
AT THE GRAND PALAIS
Where Chanel showcases the magic of its collections in creative renditions of Paris
Eric Pfrunder, Chanel Image Director
Chanel’s world view reflected in its Spring-Summer 2019 Ready-to-Wear Collection
Caroline de Maigret, Chanel global ambassador, and Michel Gaubert, sound designer
AFTER THE SHOW
Lily Taïeb, actress and model, and Soo Joo, Chanel brand ambassador and model, speak about the Chanel brand
Gee Eun, creative director of YG Entertainment, and Laure Hériard Dubreuil, founder of The Webster
Chanel’s heritage and world view represented in art publications
AT HER APARTMENT
Chanel’s 31 Rue Cambon apartment housing the eclectic objects that inspired Chanel collections
Amanda Harlech, creative consultant
Five people speak about the joy of styling with Chanel items
Chanel described by Justine Picardie, editor-in-chief of Harper’s Bazaar UK, and Kwangho Shin, editor-in-chief of Vogue Korea
AT PLACE VENDÔME
The Watches and Fine Jewelry boutique and other workshops located at Place Vendôme
Authenticity of Chanel perfumes preserved by Pégomas in Grasse and Olivier Polge, Chanel’s fourth generation perfumer
Lucia Pica, Chanel Global Creative Makeup & Color Designer
AT THE BOUTIQUE & SPA
Chanel Le Marais Beauté, delivering the brand’s narrative, and Chanel au Ritz Paris Spa, maximizing the values suggested by Chanel skincare
Chanel’s classic items featured and reiterated
Four ateliers inheriting the tradition and heritage of the Chanel legacy
The life of Gabrielle Chanel, creator of a distinctive fashion empire, and the timeless brand’s influence throughout the years
Virginie Viard, Chanel Creative Studio Director, and Bruno Pavlovsky, President of Chanel Fashion
Themes introduced in collections over the past two years
Chanel’s traditional values communicated through new media
Iconic men who helped Chanel expand into the men’s category
240 x 170 mm