Magazine B – Issue 10 (Penguin)

CHF 36.00 (incl. VAT)

Magazine B Issue 10 (Penguin) is here. This issue focuses on Penguin, a British publishing company with more than seventy years of history behind it. The late founder, Allen Lane, was appalled by the lack of “good quality reading materials at attractive prices” and began to seek ways to offer quality books for the mass public.

1 In stock


1 In stock

Magazine B Issue 10 (Penguin) is available now on This issue focuses on Penguin, a British publishing company with more than seventy years of history behind it.

Since its start in 1935, Penguin has been spearheading in suggesting ideas of what a modern day publisher should pursue by offering paperbacks with affordability and portability, formulating ideas to meet the needs of the times and establishing brand identity through book design ideas. Even when sold for affordable price, penguin ensured quality of contents between the covers by finding the best-qualified authors. All of these were made possible by the founder, Allen Lane’s simple belief that “Books are for reading.”

Magazine B Issue 10 (Penguin) focuses on Penguin, a British publishing company with more than seventy years of history behind it. The late founder, Allen Lane, was appalled by the lack of “good quality reading materials at attractive prices” and began to seek ways to offer quality books for the mass public. That is how Penguin got its start in 1935. Light and portable Penguin paperbacks were indeed the founder’s brainchild. Back then, paperbacks, in general, were considered poorly produced. Mr. Lane, however, made reading affordable for the public at large with his ingenious idea to create entire paperback series. To carry out this idea, he published books that were adjusted by size and weight, yet never compromised on the quality of the material between the covers. Penguin has set an amazing example in terms of book design by hiring top designers like the typographer Jan Tschichold, and is continually providing inspiration to future designers. These ceaseless efforts have led to a truly pioneering set of books that can be offered at affordable price. And this was ultimately made possible thanks to the founder’s belief that books are made for “reading, not collecting.”

While it is relatively easy for books and authors, music albums and musicians, and movies and directors to establish a brand name, the same is not true for publishing companies, record labels and film companies. Publishing companies are conventionally taken as platforms to distribute their creative production. The exception is Penguin, a publishing company that has established its own brand image. In the future, business will be about creating and distributing items with what kind of philosophy, as well as which creators and distributors are most likely to be at the center of attention. As markets are flooded with more and more contents – and clothing stores offering multiple fashion brands in one place are just a small part of this vast example – Penguin should give everyone a moment’s pause.

Discover Magazine B – Issue 10 (Penguin).

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.

Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. Magazine B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.

Details: Magazine B – Issue 10 (Penguin)

240 x 170 mm, 160 pages


Published by Magazine B
Manufactured in South Korea
Available in English
Tags ·
Reading situation Beach · Coffee Shop · Home · Mountain hut · Travelling
Article No. bfmagazineb0010
Weight 480 g
Dimensions 24 × 17 × 2 cm

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