Magazine B

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease. Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. Magazine B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets. Magazine B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. The magazine will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak. From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands. Magazine B attempts to look from the consumers’ perspective as it features a whole story in one book of how they first learn about a brand and then grow deeply attached to it. To this end, the magazine has adopted a documentary format to deliver its idea that the genuine way of gaining insights in branding and marketing is not reading jargon-ridden textbooks on brand marketing, but directly seeing and feeling what is going on in the field.

Magazine B

Details

  • Country: South Korea
  • Language: English
  • Frequency: 10 issues/year
CHF 39.00 (incl. VAT)
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Magazine B Issue 48 (Airbnb) is available now at LOREM (not Ipsum). Started as a means to afford the ever-soaring rent, Airbnb has grown into a wunderkind of the sharing economy with more than 2,000,000 listings in more than 34,000 cities. With a valuation of $25.5B, Airbnb has become as valuable as hotel giants Hilton and Marriott.

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Magazine B Issue 94 (Spotify) is here. Spotify is a global audio platform founded in 2006 in Stockholm, Sweden, when the music industry was in decline, by programmer Daniel Eck and entrepreneur Martin Lorentzsson.

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Discover our Film Magazine Bundle #1 on loremnotipsum.com with at least 15% of price advantage compared to the separate editions (available while stock lasts). This bundle contains A Rabbit’s Foot Issue 6, Scenes Journal Issue 2 and Magazine B Issue 97 (Disney) and Another Gaze Issue 3.

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Magazine B Issue 97 (Disney) is here. Disney began as an animation studio founded in 1923 by brothers Walt and Roy O. Disney, based in California, U.S. They are credited with laying the foundations for modern animation history, including introducing the first oil and colour animation and introducing a system to divide up the animation production process.

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Magazine B Issue 91 (Hawaii) is available now on loremnotipsum.com. Thinking about an island evokes a strange sense of nostalgia. An island is a place we feel we ought to return to someday, even if we are not from an island. And everyone, at some point, has imagined this idea of “going back” to an island.

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Magazine B Issue 88 (Copenhagen) is available now on loremnotipsum.com. The 88th issue of Magazine B is 'Copenhagen', a city known as the happiest city in the world and the origin of Nordic design. Copenhagen, the capital of Denmark, has a communal atmosphere where they work together rather than compete, and this background has led the citizens of Copenhagen to create a creative environment where they can freely express their opinions.

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Magazine B Issue 50 (Seoul) is available now at LOREM (not Ipsum). This special edition of B covers the city as it has been celebrated globally, what’s happening now, and its unbounded potential through six lifestyle scenes of Seoul’s top creatives.

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Magazine B Issue 41 (Rolex) is available now on loremnotipsum.com. Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.

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Magazine B Issue 8 (Ray-Ban) is here. Ray-Ban originally had its start by marking protective eyewear for a certain occupational group. However, with the introduction of Wayfarer and numerous other product lines, the eyewear brand has blended American pop culture into its products.

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Magazine B Issue 10 (Penguin) is here. This issue focuses on Penguin, a British publishing company with more than seventy years of history behind it. The late founder, Allen Lane, was appalled by the lack of “good quality reading materials at attractive prices” and began to seek ways to offer quality books for the mass public.

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Magazine B Issue 86 (USM) is available now on loremnotipsum.com. The USM Haller system is immediately identifiable, and it does not require knowledge of design history or a keen eye for aesthetics to recognize its value. While USM’s core asset is the concept of modularity to allow for infinite expansion, its most brilliant accomplishment would be the fact that the furniture retains its distinct design identity and balance no matter how far its products expand from shelves to catering trolleys, catering trolleys to wardrobes, and wardrobes to desks.

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Magazine B Issue 33 (Vitra) is available now at LOREM (not Ipsum). Started in 1934 as a shop fitting company, Vitra set a new turning point in the furniture market in 1957 when it acquired the license to produce the Eames Chair from Herman Miller.

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Magazine B Issue 58 (Portland) is here. Located in Oregon in the Pacific Northwest region on the West coast of United States, Portland is a city surrounded by nature. It not only serves as the headquarters of large outdoor sports brands such as Nike and Columbia Sportswear but is also home to Kinfolk, a wunderkind of magazine culture, and Stumptown Coffee Roasters, a leading force in the specialty coffee scene.

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Magazine B Issue 38 (Patagonia) is available now on loremnotipsum.com. Patagonia, an outdoor clothing brand with an environmental focus, and has redefined the role of a company and it continues to inspire the outdoor industry and the world.

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Magazine B Issue 84 (Rapha) is available now on loremnotipsum.com. Rapha became the first sportswear brand to design solid color cycling jerseys made of merino wool, revolutionizing cycling apparel into fashionable clothing.

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Magazine B Issue 83 (YouTube) is available now on loremnotipsum.com. In 2005, three employees at PayPal came together to cofound YouTube, an online platform where users could upload and share video content with a quickly growing audience.

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Magazine B Issue 81 (Soho House) is available now on loremnotipsum.com. In 1995, Soho House opened its first location in London as a progressive members-only club for film, music, and other creatives. Its membership pool clearly sets it apart from other traditional member clubs targeting men of certain titles or net worth.

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Magazine B Issue 82 (Bali) is available now on loremnotipsum.com. The city is fascinating with its rich natural environment, long traditions, and a rich culture formed by locals and immigrants.

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Magazine B Issue 35 (Helvetica) is available now at LOREM (not Ipsum). Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Münchenstein, Switzerland. Created to meet the social demand for practicality in 1950s, Helvetica was made to be more functional than decorative.

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Magazine B Issue 80 (Montblanc) is available now on loremnotipsum.com. Montblanc, a German brand that started as a luxury writing instrument manufacturer in the city of Hamburg, is case in point.

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Magazine B Issue 1 (Freitag) is available now at LOREM (not Ipsum). In 1993, Markus and Daniel Freitag brothers first created their own brand of recycled products, FREITAG, using tarpaulins, inner tubes from bicycles and automobile seatbelts.

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Magazine B Issue 79 (Mini) is here. Magazine B dedicates each issue to the story of one specific brand. Magazine B discovers brand from around the world based on four standards: beauty, practicality, price, and philosophy.

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Magazine B Issue 43 (Berlin) is here. Berlin is a city where borders are crossed and prejudices are torn down. Treading across and blurring perimeters of commerce and art, high culture and low culture, the traditional and the modern, the city heartily welcomes peoples and cultures of all kinds.

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Magazine B Issue 76 (Blue Bottle Coffee) is available now at LOREM (not Ipsum). A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002.

We contribute 1% of our revenue towards carbon removal. LOREM (not Ipsum) is part of Stripe Climate, a coalition of businesses accelerating carbon removal. Stripe Climate aggregates funds from forward-thinking businesses around the world to increase demand for carbon removal. We believe businesses can play a critically important role in helping fight climate change.